W5 is the first mid-sized SUV to be introduced into the Roewe brand line-up. SUV platform technology existed in the Group at SsangYong and as a consequence for speed of introduction, W5 is based largely on this existing technology. The UK team was asked to act as an internal “consultant” on the adaptation of the platform and on the Roewe styling programme to ensure the developing Roewe brand design themes were fully incorporate into the vehicle styling. The majority of the engineering and design work however was undertaken between Korea and Shanghai.
Being a ladder framed vehicle, the W5 exhibits a robustness which supports its off-road capability and applications, and an on-road refinement associated with the growing trend towards larger street based use.