At the 15th International Shanghai Auto Show on April 20th 2013, a stunning new MG Urban SUV Concept car (MG CS) was unveiled to the world’s press in front of a packed motor show crowd by Chen Zhixin (SAIC Motor Executive Vice President) and Anthony Williams-Kenny (Global Design Director).
MG CS is the latest result of a significant continuing investment in the MG brand by SAIC Motor group, and previews MG’s first ever production Urban SUV. It has been designed to slot into the compact SUV sector, one of the fastest growing areas of the global automotive market.
Led by Anthony Williams-Kenny, the MG CS was styled and developed by the SMTC UK Design Team, who took full advantage of the facilities in recently expanded and upgraded world-class Design Studio in UK Technical Centre at Longbridge.
Taking influence from modern graphics and architecture, the exterior of the MG CS delivers British design flair while also embracing the dynamic, sporty DNA of MG.
The MG CS has many strikingly unique features, including the headlights which have a multi-faceted ‘shard’ structure which refract light in a fractal pattern from the side, but coalesce to form the iconic MG trademark octagon from the front. Its modern design language and handsome proportions combined with precise feature-lines, full forms and deep sections result in a strong character and identity.
The reaction to the CS from the media and those within the show itself has been very positive, with the car featuring equally with new offerings from global players such as BMW, Mercedes & Citroen.
Autocar magazine has named the MG CS as their No.1 highlight of the Shanghai motor show.
AutoExpress said “With its razor sharp creases and superb detailing it looked fantastic”.
But the customer reaction can probably be best summed up by one of the many positive comments on the MG internet forums:
“I would buy this. It wouldn’t look out of place on the drive of someone who’d purchase a Range Rover Evoque. Sportage, Kuga - step aside!!”